So it only makes sense that, when choosing your team for your customer journey mapping project, you have a representative from each of these departments involved. Gather Your Customer Journey Map Cross-Functional TeamĪs customers go through the various stages in the sales funnel, they cross departments from marketing to sales to product to customer success and customer service. Solutions: This last part of the customer journey map is for your team to brainstorm where to improve based on the customer journey.
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